Hooli is Pied Pipers competition in the technology world. Hooli's CEO is a man named Gavin Belson who is a hard business man who hangs out with his spiritual guru.
Richard Hendrick started out working for the big power technology company Hooli while living in an incubator ran by Erlich Bachman. While in the incubator Richard codes this company/app called Pied Piper that compresses files.
While in the mits of becoming a real company Richard and his team who created Pied Piper meet with mulitple investment firms as well as big technology companies so that they can continue to finance the app that is Pied Piper.